In May 2002, ITC made its entry in the branded Atta segment and within a short period of time became the number one branded packaged atta across the country. AASHIRVAAD promises you only the most delightful rotis straight from your kitchen complete with your love and care through your preparation
ITC forayed into the branded spices market with the launch of AASHIRVAAD Spices in May 2005. The offering currently consists of Chilli, Turmeric, Cumin and Coriander Powder. AASHIRVAAD Spices, operating in selected markets of south and east, have spread to a large consumer base and have emerged as a major player in basic spices in these markets.
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